Soft Touch Interior delivers commercial and retail fit-out in Dubai and the UAE: sales centres, showrooms, retail stores and corporate spaces. Our commercial work includes the Al Zahia Sales Center for MAF and flooring works at the ARADA Sales Center, delivered with in-house flooring and furniture.
- Years in the UAE
- 15+
- Happy clients
- 100+
- Ready projects
- 50+
- Premium materials
- In-house


Commercial spaces that sell your brand
In a sales centre, showroom or store, the interior is part of the pitch. Customers judge the product by the space around it: the flooring underfoot, the lighting, the quality of the joinery and how easily they move through it.
We design and fit out commercial spaces with that in mind, and supply the flooring, carpets, joinery and furniture from our own production so finishes stay consistent and the programme stays under control.
Commercial fit-out services
Sales centres
Real-estate sales centres and experience galleries that present a development.
Showrooms
Product showrooms with display joinery, lighting and premium flooring.
Retail fit-out
Shops and boutiques planned for customer flow and brand presentation.
Corporate & reception spaces
Reception areas, lounges and client-facing offices.
Commercial flooring
Engineered wood, SPC, carpet tiles and Axminster carpets for high-traffic areas.
Joinery & furniture
Display units, counters, bespoke joinery and loose furniture.

Why developers and brands choose Soft Touch
- Sales centre work for MAF (Al Zahia) and ARADA
- Durable, premium flooring selected for heavy footfall
- Joinery, flooring and furniture from our own production
- Design, fit-out and furnishing from one accountable team
- 15+ years of commercial and residential fit-out in the UAE
Our process: from first conversation to handover
- Step 1
Open conversation
We start by understanding the space, the people who live or work in it and their specific needs and preferences. Your first consultation is free.
- Step 2
Program of requirements
Together we define a clear brief (scope, priorities, budget and timeline) instead of dictating a solution.
- Step 3
Design & materials
We develop a spatial concept that reflects your identity and select flooring, furniture, curtains and finishes to match.
- Step 4
Production & execution
In-house production of premium materials gives us quality, speed and complete control from concept to completion.
- Step 5
Handover & after-sales
We hand over on schedule and stay available afterwards with after-sales support.
Related projects in Dubai & the UAE




Frequently asked questions
Can’t find your answer? Call +971 4 235 9331 or message us on WhatsApp.
What is a commercial fit-out?
A commercial fit-out is the interior build-out of a business space (such as a sales centre, showroom, shop or office) including partitions, ceilings, lighting, flooring, joinery, finishes and furniture, designed around the brand and the customer experience.
Do you fit out real-estate sales centres?
Yes. Our commercial projects include the Al Zahia Sales Center for MAF and flooring works at the ARADA Sales Center.
Which flooring is best for retail and showrooms?
It depends on footfall and look: SPC luxury flooring and carpet tiles are highly durable and easy to maintain, while engineered wood gives a premium natural finish. We supply all three and recommend based on your space.
Can you work to a fixed opening date?
Yes, we agree the programme as part of the program of requirements and plan production of flooring, joinery and furniture in-house to protect your handover date.
Commercial & Retail Fit-Out: areas we serve in Dubai
From our office in Al Garhoud we work across Dubai and the UAE, including Abu Dhabi and Sharjah.
- Downtown Dubai
- Business Bay
- Dubai Marina
- JLT
- JBR
- Palm Jumeirah
- Jumeirah
- Umm Suqeim
- Al Barsha
- Al Quoz
- Dubai Hills Estate
- Arabian Ranches
- DAMAC Hills
- Mirdif
- Al Garhoud
- Dubai Festival City
- DIFC
- Deira
- Bur Dubai
- Dubai Silicon Oasis
- Motor City
- Emirates Hills



